2021 has been a huge year for music and for TikTok and weвЂ™ve been humbled how the industry and so many artists have partnered with us to make this magic happen across so many different countries.ДЇrom the Beatles to Sea Shanties, J Balvin to Abba and of course who can forget Taylor Swift's entry - the last 12 months have provided so many music moments, inspired our community of one billion and shown the world that music starts and lives on TikTokвЂќ вЂњTikTok opens the door to new artists, new sounds, underground and DIY scenes as well as the classic hits, connecting them with a global audience and passionate music community like never before.

Over 175 songs that trended on TikTok in 2021 charted on the Billboard Hot 100, twice as many as last year. The staggering view counts on TikTok do not exist in a vacuum, but directly translate to commercial success for trending songs and artists. The most popular of these songs approach, and even exceed, 20 billion views on videos they soundtrack.

Approximately 430 songs surpassed 1 billion video views as TikTok sounds in 2021вЂ“a threefold increase over 2020. Stars can preview new songs to a legion of hungry fans, who jump at the opportunity to create content inspired by a musical element or favorite lyric.ДЄfter turning heads in 2020, TikTok continued its tremendous growth to be a dominant force in music and the music industry in 2021. TikTok is a playground where artists and creators can interact, combining their unique sensibilities and talents to propel trends to the forefront of culture. In turn, TikTok occupies a central place in the creation, consumption, and interpretation of modern music. It's the glue that connects TikTok's disparate threads, providing a throughline between individuals and communities who bring their own spin to the latest trend. Read the original article.Music is at the heart of the TikTok experience.

This article is republished from The Conversation under a Creative Commons license. Bondy Valdovinos Kaye, Lecturer, Queensland University of Technology The core job of the artist вЂ“ making music вЂ“ remains the same. Regardless, as long as audiences continue discovering new music on TikTok, labels will continue searching for new ways to promote their music to the top of the feed. Label executives watching this unfold are likely more nervous about their own artists publicly airing grievances online than they are excited about a new trend in viral music marketing. Viral rants on TikTok are not going to become the new normal for selling songs, just like video never actually killed the radio star. For independent artists without the same leverage, a viral venting video could be the very thing they need to ditch their label and share their music on their own вЂ“ provided they arenвЂ™t locked into the kind of exclusive record deal that has become standard in the music industry over the past decade.ДЇake or genuine, HalseyвЂ™s video shows fans and artists are willing to have a conversation about how labels exert influence over artists when it comes to marketing, the nature of obligations artists contractually owe to their labels and the power artists wield to push back against labels if they feel they are being treated unfairly.

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